Men In The Kitchen 3

This is the third video in the series of 'Men in the Kitchen' whose central theme is that men are complete idiots when it comes to meals, dishes and kitchens. Madison Avenue ad execs seem to get a lot of mileage out of exploiting the concept.

In this video, the theme of testosterone-driven showing off is explored in the kitchen.

Men In the Kitchen Part 2

Continuing on the theme that men are total klutzes in the kitchen, this video is actually a very clever television ad for IKEA.

There is a bit of nudity in the ad although it is tastefully done and nothing of import really shows.

Although as a man, I could take offense to the media portrayal of men being totally inept in the kitchen, this video actually has a twist and is quite humorous.

Enjoy.

Men In the Kitchen Video Part 1

This video is part one of the media's portrayal of Men in The Kitchen -- generally men are depicted as klutzes in the kitchen.

This one is a television ad for the Sunday Times Herald newspaper, giving away a St. John's Ambulance First Aid Kit with every new subscription. Apparently men don't know how to behave in the kitchen because being in the kitchen is a woman's job.

Enjoy. The humor is worth it.

Is the Scarcity Model Outdated?

In the old days (pre-television), newspapers and magazines ran on the scarcity model. You would buy a newspaper because you couldn't get the information any other way. Entertainment was based on the scarcity model when movies were invented. You went to the theater for your entertainment, and they had a monopoly on film stars creating your entertainment pleasure.

The heyday of print cartoons began in the 1930's and now they are slowly dying as the traditional newspapers drop off the face of the earth. In those days, the cartoons actually sold the newspapers, because people followed the adventures of Buck Rogers, or Terry and the Pirates.

Along came television, and it started the revolution to change the scarcity model to that of the advertising model. After a few years, television programming was made as a vehicle for advertising. Large corporations sponsored game shows, soap operas and variety shows as a vehicle to sell their product. The content of the shows was given away for free, but you had to take the advertisement that came with it.

With the development of the internet, the model of scarcity was further obviated. The content was free, and the revenue model was based on advertising surrounding the content. This is still not the case for movies and songs -- the ultimate products in the content scarcity model. This leads me to wonder two things:

1) Is the scarcity model a better generator of money than the advertising model?

2) Which model makes more money?

If you ask Google, their entire model is based on advertising with free content. And they make billions. But is that the way to go for the small company? Somehow, I do not think so.

The whole question requires further research. Comments are invited.

MLM Marketing Scam -- Gold Coin Investing

I was in the business section of an airport bookstore in Philadelphia. I opened a book on how to market on FaceBook. My heart jumped. There was $100 bill in in the book. I took it out and unfolded it. It was 2/3's the size of a real bill. On the reverse was a website. It was a slick piece of marketing for a MLM pyramid scheme. Someone had gone and inserted these things in all of the home business books.

When I did a bit of research, I found that it was an MLM scheme for investing in gold coins.  I sadly shook my head and wondered how many suckers parted with their money on this one.