Book Review -- "The Thank You Economy" by Gary Vaynerchuk

The Thank You Economy by Gary Vaynerchuk is a book about marketing and how a company can succeed in business by caring for its customers, using social media.

I found that the book was not very engaging from the word go, and it spoke in motherhood statements with historical examples that may or may not translate into helpful strategies.

The focus to me is retail, because that is what the author knows, yet I suppose that the argument could be made that it applies to everything that requires a human being to purchase something.

However, the book is a so-so read, and a colleague of mine rated it the same way. It spoke in generalities (despite saying in the liner notes that it didn't) and didn't have a central plan that broke through the layer of abstraction that the book is. It didn't give helpful hints on the practicalities implementing what it recommended.

I would pass on this book for two reasons. First it is not very engaging and secondly it doesn't translate past the abstract into the practical.