Axe Deodorant is known for their tantalising ads but this around they have really taken it to the edge on Prime time TV focusing on the major cricketing events, the World Cup and now the IPL. Be prepared to know your hooks and pulls well, else Axe will simply bowl you over with their Sexy definitions which may not be suitable for family audiences.
Here are some goodies from the Axe bag:
Print Ad: Click to enlarge
Axe Googly Ad Ringtone
Download
Axe Googly Games
Link
Here are some hot definitions of popular cricketing terms in these videos:
Slip:
Fine Leg:
Done in Flight:
Now for an real interesting news which was published a few years back by some major newspapers, but later turned out to be FAKE.
Frustrated Vaibhav Bedi sues Axe for being unable to attract even a single girl:
Vaibhav Bedi, a 26-year-old man has filed a case against Hindustan Unilever Limited (HUL), which owns the Axe brand of men grooming products, for ‘cheating’ and causing him ‘mental suffering’. The plaintiff has cited his failure to attract any girl at all even though he’s been using Axe products for over seven years now. Axe advertisements suggest that the products help men in instantly attracting women.
Vaibhav Bedi, the petitioner, also surrendered all his used, unused and half-used deodorant sprays, perfume sticks and roll-ons, anti-perspirants, aftershaves, body washes, shampoos, and hair gels to the court, and demanded a laboratory test of the products and narcotics test of the brand managers of Axe. Vaibhav was pushed to take this step when his bai (maid) beat him with a broom when he tried to impress her by appearing naked in front of her after applying all the Axe products.
“Where the f*** is the Axe effect? I’ve been waiting for it for over seven years. Right from my college to now in my office, no girl ever agreed to even go out for a tea or coffee with me, even though I’m sure they could smell my perfumes, deodorants and aftershaves. I always applied them in abundance to make sure the girls get turned on as they show in the television. Finally I thought I’d try to impress my lonely bai who had an ugly fight with her husband and was living alone for over a year. Axe effect my foot!” Vaibhav expressed his unhappiness.
“I had always stored them in cool and dry place, and kept them away from direct light or heat. I’d always use a ruler before applying the spray and make sure that the distance between the nozzle and my armpit was at least 15 centimeters. I’d do everything they told. I even beat up my 5-year-old nephew for coming near my closet, as they had instructed it to keep away from children’s reach. And yet, all I get is a broom beating from my ugly bai.” Vaibhav expressed his frustration.
The company might argue that Vaibhav was hopelessly unattractive and unintelligent and didn’t possess the bare minimum requirements for the Axe effect to take place. Officially HUL has not issued any statement, but legal experts believe that HUL could have tough time convincing the court.
And their motto goes "When the match ends, your game begins".
Here are some goodies from the Axe bag:
Print Ad: Click to enlarge
Axe Googly Ad Ringtone
Download
Axe Googly Games
Link
Here are some hot definitions of popular cricketing terms in these videos:
Slip:
Fine Leg:
Done in Flight:
Now for an real interesting news which was published a few years back by some major newspapers, but later turned out to be FAKE.
Frustrated Vaibhav Bedi sues Axe for being unable to attract even a single girl:
Vaibhav Bedi, a 26-year-old man has filed a case against Hindustan Unilever Limited (HUL), which owns the Axe brand of men grooming products, for ‘cheating’ and causing him ‘mental suffering’. The plaintiff has cited his failure to attract any girl at all even though he’s been using Axe products for over seven years now. Axe advertisements suggest that the products help men in instantly attracting women.
Vaibhav Bedi, the petitioner, also surrendered all his used, unused and half-used deodorant sprays, perfume sticks and roll-ons, anti-perspirants, aftershaves, body washes, shampoos, and hair gels to the court, and demanded a laboratory test of the products and narcotics test of the brand managers of Axe. Vaibhav was pushed to take this step when his bai (maid) beat him with a broom when he tried to impress her by appearing naked in front of her after applying all the Axe products.
“Where the f*** is the Axe effect? I’ve been waiting for it for over seven years. Right from my college to now in my office, no girl ever agreed to even go out for a tea or coffee with me, even though I’m sure they could smell my perfumes, deodorants and aftershaves. I always applied them in abundance to make sure the girls get turned on as they show in the television. Finally I thought I’d try to impress my lonely bai who had an ugly fight with her husband and was living alone for over a year. Axe effect my foot!” Vaibhav expressed his unhappiness.
“I had always stored them in cool and dry place, and kept them away from direct light or heat. I’d always use a ruler before applying the spray and make sure that the distance between the nozzle and my armpit was at least 15 centimeters. I’d do everything they told. I even beat up my 5-year-old nephew for coming near my closet, as they had instructed it to keep away from children’s reach. And yet, all I get is a broom beating from my ugly bai.” Vaibhav expressed his frustration.
The company might argue that Vaibhav was hopelessly unattractive and unintelligent and didn’t possess the bare minimum requirements for the Axe effect to take place. Officially HUL has not issued any statement, but legal experts believe that HUL could have tough time convincing the court.
And their motto goes "When the match ends, your game begins".
. . .
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