Amul Baby Ads

The Amul Butter campaign with it's cute moppet has aroused interest since the last 4 decades. The 'utterly butterly' gal was born in 1966 and has been ruling in the hearts of all Indians since then. Amul Ads have no flashy digital hoardings just the same old painted ones. Up-to-date with current issues around the world and presenting them in most humorous way and most importantly giving the right placement to Amul Butter in the ad. Amul ads are prominent on account of their topicality and element of pun.

heat wave during summer in india

when India won the cricket world cup

aamir khan joining the narmada bachao andolan

on the popular bollywood film lage raho munnabhai

when zidane head-butted his opponent in the world cup

when manmohan singh became the prime minister of india

when richard gere publicly kissed shilpa shetty

leak of cables by wikeleaks

on the political unrest in Libya

on the amul baby comment on rahul gandhi by Kerala CM 

on the hunger strike by anna hazare over lokpal bill

The ads introduced the concept of consumer humour or serious things spoken in jest in the advertising fraternity for the first time. Be it topical events related to politics, television, films, celebrities, cricket, economy, environment, festivals, foreign affairs, great Indians, Internet, kids, lifestyles, music, sports, strikes or urban life - the Amul ads have covered them all.

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